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The Agency Experts for
Tourism & Attraction Marketing

Tourism and Attraction Marketing - Hero
Tourism and Attraction Marketing - Mobile Hero

Elevate attendance, occupancy, and sales with Watauga Group’s marketing solutions specially designed for tourism operators, resorts, attractions, hotels, and more.

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Evolved Marketing for Today’s Guests​

Visitors and guests aren’t just looking for their next day out with the kids or a weekend getaway. Instead, they’re seeking experiences that feel meaningful and worth sharing. Moments that bring them closer to the people and places they love.

With 20 years of expertise in tourism and attraction marketing, Watauga Group helps leading tourism brands capture the demand of experience-driven consumers by turning today’s consumer motivations into sustainable success.

The $3 Trillion Experience Economy Is Here.

Watauga Group helps hotels, resorts, attractions, and other tourism operators transform marketing spend into increased bookings, higher ticket sales, and consistent year-round revenue. By combining digital and traditional advertising with content marketing, SEO, digital PR, and more, we deliver proven solutions to attract more guests during both peak and off-peak seasons.

Is Your
Marketing Strategy
Ready for It?

Find out how your messaging and website measure up in 5 minutes.

Get Your Experience Marketing Score
Consumer Spend on Experiences vs Things - 3-10

Helping Tourism Brands Overcome Their Biggest Challenges

Whether it be hotels, amusement parks, or tour operators, tourism brands face unique business challenges. Watauga Group builds marketing solutions for the problems that matter most to tourism leaders:

Building sustainable
year-round demand

with new guests, groups, and events

Increasing
occupancy rate, ticket sales

and overall guest revenue

Driving more
direct bookings

and reducing reliance on expensive OTA channels

Adapting to today’s
guest discovery habits

SEO and AI search

Standing out
in an overcrowded market

of competitive tourism offerings

Building awareness
and engagement

with new target audiences and feeder markets

Our Tourism Marketing Solutions

Whether you’re a hidden gem or the market leader, Watauga Group’s integrated full-funnel marketing solutions are designed to achieve the results that matter most to your business.

Brand Strategy & Positioning 

Define the unique story behind your tourism offerings to elevate your brand’s authentic voice.

Search
Advertising

Capture experience-driven, high-intent guests as they actively plan and book getaways and memorable daytrips.

Social Media Marketing 

Inspire guest discovery and sharing of your brand with precisely targeted audiences and influencer marketing.

Streaming Video & Audio Advertising

Immerse potential guests in your story across modern digital platforms and inspire viewers to visit.

TV, Radio, & Out-of-Home Advertising

Maximize consumer and guest visibility in your top feeder markets and high-traffic areas.

Content
Marketing & SEO

Spark guest inspiration and engagement in search results, whether it be a seasonal campaign or a special annual event.

Public
Relations

Build brand preference by generating buzz with press, influencers, and other thought leaders.

Market Research & Analytics

Gain deeper insights into guest motivations and optimize every advertising dollar.

How to Drive Sales with
Experience-Driven Consumers

Winning The Experience Driven Consumer

Spending on experiences has surged 60% and continues to grow. For tourism and attraction leaders, this is the biggest growth opportunity in decades. But most brands are still marketing like it’s 2010.

Learn How to Win in Today’s Experience Economy

Download the Strategic Brief

Proven Results in
Tourism Marketing

8:1

Return on Ad Spend

317%

Increase In Online Ticket Sales

1.6M

Social Media Impressions
33%

Lift In Attendance

100%
Increase In Online Ticket Sales
56%

Boost In ROAS
40k
Resort Bookings

6,600

Digital Media Conversions

$35

Cost Per Conversion

Explore our case studies >>

Why Tourism Destinations Choose
Watauga Group

Watauga Group isn’t just another tourism marketing agency – we are a team of experts with over two decades of industry experience. Tourism and attraction leaders choose us because we offer:

A Holistic Approach to Tourism Marketing

We focus on a full-funnel strategy that combines traditional and digital marketing with data-driven personalization. This approach helps attract and engage guests at every stage of their journey, from initial awareness to discovery to purchase. Our team helps tourism brands increase bookings and attendance, maximize revenue, and improve ROI.

Specially Designed Solutions

With over 20 years of travel and tourism experience, Watauga Group is built from the ground up to help hotels, resorts, attractions, and other tourism-related providers attract more guests and maximize the return on their marketing investment with our specially designed marketing solutions.

Deep Tourism and
Audience Insights

Watauga Group leverages best-in-class audience intelligence tools, in combination with original consumer research, to develop meaningful insights into today’s guests. By exploring the attitudes, perceptions, expectations, and behaviors of today’s guests, tourism brands can more accurately target and reach their most important audiences.

What Our Clients
Are Saying

"When we give them an assignment, they dive in and provide thorough analysis and recommendations."
panama city beach
Jayna Leach Senior Vice President - CMO Visit Panama City Beach
"I thoroughly enjoyed working with the Watauga Group on our media strategy and planning. They put together a highly targeted media plan that helped us relaunch our marketing efforts after a devastating storm hit our destination that helped impact our visitor growth during a difficult time of rebuilding. I would highly recommend them as a team that is smart and collaborative across agency and client teams."
Kimberly Shoaf
Kimberly Shoaf President - Mexico Beach Community Development Council

Frequently Asked Questions

Watauga Group works with brands across the tourism and hospitality industry, including hotels, resorts, zoos, FECs, water parks, aquariums, festivals, and other tourism-related brands.

Watauga Group utilizes a wide range of metrics and tourism-specific data to showcase client results, including guest conversion rates, new versus repeat guests, booking volume, return on ad spend, increases in ticket sales, attendance rates, and other key tourism metrics.
Depending on your needs, we can typically design and launch a campaign within two to three weeks. We can then adjust it based on data-driven insights.

Timelines vary by strategy. For example, paid search can drive increased bookings within days, while SEO and content marketing build momentum over three to six months.

We integrate multiple strategies for maximum impact: paid search and social advertising, SEO and content marketing, influencer partnerships, digital PR, and traditional TV and radio adverting when appropriate. Everything works together to move guests from awareness to booking.

Our Latest Tourism Marketing Insights