Watauga Group - Home

The Go-To Marketing Agency
for the Outdoor Industry

Maximize your brand awareness, retail sales, and DTC growth with Watauga Group’s marketing solutions specially designed for outdoor brands in camping, fishing, RVs, watersports, and more.

Evolved Marketing for Today’s Customers​

Today’s outdoor customers aren’t just looking for their next piece of gear or apparel.
They’re chasing rewarding experiences that empower their lives.

Watauga Group helps leading outdoor brands capture the demand of experience-driven customers by turning aspirations into action, enabling them to achieve results that count.

The $3 Trillion Experience Economy Is Here.

Watauga Group is the outdoor industry marketing agency that transforms your marketing investment into proven growth. By combining digital and traditional advertising with SEO, public relations, content development, and social marketing, we deliver solutions that attract more outdoor customers, increase brand awareness, and encourage purchase.

Is Your
Marketing Strategy
Ready for It?

Find out how your messaging and website measure up in 5 minutes.

Get Your Experience Marketing Score
Consumer Spend on Experiences vs Things - 3-10

Challenges We Solve for

Outdoor Brands

Outdoor, adventure, and RV brands face unique barriers. Watauga Group builds marketing solutions to solve the problems that matter most for outdoor brands by:

Understanding
what drives

today’s outdoor consumers

Balancing
brand development

with retail and DTC sales growth

Connecting omnichannel
sales strategies 

with the customer journey

Overcoming customer
purchase barriers

for outdoor products

Attracting new participants 

without alienating core users

Outdoor Industry Marketing Solutions

Regardless of whether you want to enhance DTC sales performance or increase your retail dominance, Watauga Group’s integrated marketing solutions are designed to achieve your brand’s specific goals, providing you with full-funnel clarity every step of the way. Our outdoor industry marketing services include:

Brand Strategy & Positioning 

Define your outdoor brand’s story and elevate its voice.

Search Advertising

Capture high-intent customers while they’re actively searching for outdoor brands, products, and experiences.

Social Media Marketing 

Inspire outdoor-focused discovery and sharing through Instagram, YouTube, TikTok, and influencer partnerships.

Streaming Video & Audio Advertising

Immerse customers in your story across modern digital platforms.

TV, Radio, & Out-of-Home Advertising

Maximize outdoor brand visibility in top feeder markets and high-traffic areas.

Content
Marketing & SEO

Encourage customer connection and engagement, motivating potential buyers to learn more, act, and convert.

Public
Relations

Build brand awareness and increase credibility by generating buzz with press, influencers, and thought leaders.

Market Research & Analytics

Gain deeper insights into customer needs and behaviors to optimize every advertising dollar.

How to Grow Sales with
Experience-Driven Consumers

Winning The Experience Driven Consumer

Experience spending has surged 60% and continues to grow. For outdoor brands, this is the biggest growth opportunity in decades. But most brands are still marketing like it’s 2010.

Learn How to Win in Today’s Experience Economy

Download the Strategic Brief

Proven Results in
Travel Destination Marketing

64%

Increase in First Time Visitors

5%

Lift in Attributed Revenue

1%

Lift in Tourism Revenue

300%

Higher Visitor Engagement

476K

Landing Page Visitors

173K

Social Media Interactions

400M

Audience Impressions

1671%

Increase in Investor Leads

200

Meetings @ a Single Event

Explore our case studies >>

Why Outdoor Brands Choose
Watauga Group

Watauga Group isn’t just another outdoor brand marketing agency. We’re a team of experts with over two decades of marketing and advertising experience. Outdoor brands choose us because of what we offer:

A Holistic Approach to Outdoor Brand Marketing

We focus on proven marketing strategies that span the entire customer journey. Our full-funnel, end-to-end marketing approach helps outdoor brands maximize awareness, reach new markets, grow customer loyalty, boost sales, and more.

Specially Designed Solutions

Founded 20 years ago, Watauga Group is built from the ground up to help outdoor brands stand out, engage customers, and supercharge sales growth with our custom outdoor industry marketing solutions.

Deep Insights into Outdoor Customers

Watauga Group utilizes research and data-driven insights to identify outdoor customer mindsets and motivations. These insights inform our tailored outdoor strategies and solutions that focus on creating greater customer connections and marketing success.

What Our Clients
Are Saying

"When we give them an assignment, they dive in and provide thorough analysis and recommendations."
panama city beach
Jayna Leach Senior Vice President - CMO Visit Panama City Beach
"I thoroughly enjoyed working with the Watauga Group on our media strategy and planning. They put together a highly targeted media plan that helped us relaunch our marketing efforts after a devastating storm hit our destination that helped impact our visitor growth during a difficult time of rebuilding. I would highly recommend them as a team that is smart and collaborative across agency and client teams."
Kimberly Shoaf
Kimberly Shoaf President - Mexico Beach Community Development Council

Frequently Asked Questions

We’ve worked with a broad range of outdoor brands, including major names in RVs, hunting, fishing, outdoor hospitality, and more.
We prioritize sales-focused metrics, including retailer orders, DTC conversion rates, and revenue. We also focus on customer engagement metrics on company websites and social media platforms.
No. We deliver integrated marketing solutions that include search and social media marketing, streaming video & audio advertising, content marketing, broadcast TV & radio advertising, SEO, PR, and research.
Depending on your needs and the complexity of the campaign, we can typically design and activate a campaign in 2–3 weeks.
Yes. We often collaborate with in-house teams or creative agencies to ensure campaigns are consistent with your brand while optimized for performance.
Absolutely. We deliver transparent, easy-to-use dashboards and reporting on all your advertising campaigns and destination KPIs.

Our Latest Outdoor Marketing Insights