Careers at Watauga

Full-time  |  Remote, U.S. (Central or Eastern Time preferred)  |  Proposed reporting line: SVP, Managing Director

The Role

Build more consistent project delivery across Watauga’s account, media strategy, and digital media management teams. Initially focused on selected accounts, this first dedicated project management role will establish clear plans, owners, dependencies, and escalation practices that can expand across the agency. The Project Manager coordinates the process and visibility of work; account leaders retain client and financial ownership, and department leaders assign their teams’ resources.

What You Will Do

• Turn approved client requests and project briefs into coordinated schedules, milestones, task assignments documented by department leaders, dependencies, and deliverable checklists.
• Maintain an accurate shared view of project status, deadlines, owners, approvals, and next steps across account services, media strategy/planning, digital media management, and external partners as needed.
• Run concise internal project check-ins, document decisions, and follow up on action items so work moves predictably from request through launch and reporting.
• Identify schedule conflicts, missing inputs, approval delays, and delivery risks early; escalate with practical options to the account leader or relevant department leader.
• Track change requests and potential scope impacts, informing the account owner before additional work proceeds; account leaders retain responsibility for estimates, fees, budgets, and client financial decisions.
• Coordinate project handoffs, asset and approval readiness, and recurring production processes; create useful templates and improve documentation standards.
• Partner with department leaders on workload visibility and sequencing without independently assigning personnel or overriding department priorities.
• Pilot project management practices on selected accounts, measure what improves delivery, and recommend a practical phased rollout across the agency.

What You Bring

• Approximately 3–5 years of project management experience in an advertising or marketing agency; direct advertising agency experience required.
• Experience coordinating cross-functional campaign workflows involving account teams, strategy, creative or media, and digital activation.
• Demonstrated skill building realistic workback schedules, managing dependencies, tracking approvals, and escalating delivery risks.
• Working knowledge of agency scopes, change control, campaign production cycles, and common paid media execution dependencies.
• Exceptionally clear written communication, consistent follow-through, diplomacy, and comfort driving process in a fully remote team.
• Experience with project management platforms and proficiency in spreadsheets and shared documentation.

Helpful Experience

• Experience introducing or formalizing PM processes in a small or mid-sized agency.
• Familiarity with trafficking, tagging, campaign launch QA, media reporting cycles, or media agency workflows.

What Success Looks Like

• Selected accounts gain clear project ownership, visible schedules, and fewer missed handoffs.
• Account and media teams spend less time chasing status and reconciling conflicting deadlines.
• Potential scope changes and delivery risks are identified early and routed to the correct decision-maker.
• A repeatable PM approach is documented and ready for expansion without unnecessary process overhead.

Full-time  |  Remote, U.S. (Central or Eastern Time preferred)  |  Reports to SVP, Managing Director

The Role

Provide experienced, hands-on leadership for assigned media-led accounts, ensuring sound client service, organized delivery, and strong collaboration with media specialists. The Supervisor is a day-to-day escalation partner and mentor for the Senior Media Account Manager, while the SVP retains responsibility for the most sensitive client, financial, and business decisions.

What You Will Do

• Lead day-to-day client relationships for assigned accounts, facilitate planning and status discussions, and maintain clear follow-through on commitments.
• Coach the Senior Media Account Manager as a dependable sounding board for client communication, prioritization, planning decisions, and professional confidence; provide timely, actionable feedback.
• Handle routine and moderately complex client challenges independently; bring significant relationship, scope, or financial issues to the SVP with recommended solutions.
• Coordinate with media strategists and digital and traditional media specialists to review plans, align deliverables with client goals, and prepare clear client-facing explanations of strategy and performance.
• Oversee timelines, approvals, budgets, status reporting, and changes in scope for assigned accounts; identify risks before they disrupt delivery.
• Lead effective internal and external meetings, review client-ready work for accuracy and clarity, and ensure decisions and owners are documented.
• Support coordination of account team workloads and junior staff development; formal people management may be assigned based on staffing and experience.
• Identify practical opportunities to improve processes and enhance client service while keeping the SVP informed of meaningful risks and opportunities.

What You Bring

• Approximately 4–6 years of agency account management or related media-led client services experience; demonstrated capability matters more than a precise year count.
• Experience independently managing client workstreams and communicating about media plans, performance, budgets, and timelines.
• Working knowledge of programmatic, search, paid social, media KPIs, and the roles of major traditional media channels; no hands-on buying requirement.
• Strong organizational judgment, polished client communication, and ability to navigate competing priorities.
• Ability and interest in coaching a developing account leader and collaborating across remote teams.

Helpful Experience

• Experience supporting large or complex clients and working with digital media operations teams.
• Experience formally supervising or informally mentoring junior account staff.

What Success Looks Like

• Assigned accounts receive responsive, organized client service with fewer avoidable escalations.
• The Senior Media Account Manager gains confidence and independently resolves a growing share of client issues.
• Deliverables, approvals, budget tracking, and communication remain accurate and on schedule.
• Media teams receive clear client direction and clients receive understandable recommendations.

Full-time coordinator or structured paid internship  |  Remote, U.S. (Central or Eastern Time preferred)  |  Reports to Senior Media Account Manager

The Role

Support Watauga’s account team with the details that keep client programs organized and moving. This is an entry-level opportunity for a highly dependable, detail-oriented person who wants to learn agency account management and paid media. Prior advertising experience is not required; the Senior Media Account Manager will provide training and direction.

What You Will Do

• Keep account status documents, task lists, meeting notes, action items, calendars, and client deliverable trackers accurate and current.
• Help prepare and proofread client presentations, media plan summaries, reports, and meeting materials, checking dates, figures, formatting, and completeness.
• Coordinate routine campaign needs such as creative assets, specifications, approvals, launch checklists, and changes with internal teams and external partners.
• Assist with maintaining budget trackers, authorization records, media documentation, and billing support materials under supervision.
• Attend selected internal and client meetings, capture clear notes and next steps, and prepare follow-up drafts for review by an account manager.
• Help compile performance reporting inputs and basic research while learning the purpose of different paid media channels and campaign KPIs.
• Flag missing information, conflicting instructions, or approaching deadlines promptly; ask questions rather than assuming.
• Learn and consistently use agency tools, file conventions, and documentation processes to support several clients at once.

What You Bring

• No previous agency or paid media experience required.
• Exceptional attention to detail, organizational habits, follow-through, and ability to manage multiple small priorities.
• Clear, professional written and verbal communication and appropriate discretion with client information.
• Comfort with spreadsheets, shared documents, presentation software, and learning new systems.
• Curiosity, a service mindset, willingness to accept feedback, and dependable responsiveness in a fully remote environment.

Helpful Experience

• Coursework, internship, work experience, or volunteer experience involving coordination, customer service, marketing, or administration.
• Basic familiarity with Excel, PowerPoint, and online collaboration tools.

What Success Looks Like

• Account documentation, client-ready materials, and follow-up are consistently accurate.
• The Senior Media Account Manager gains meaningful time for client leadership and media planning responsibilities.
• Team members can depend on timely task completion, proactive questions, and organized records.
• The coordinator progressively takes ownership of routine tasks after training.

Watauga Group is seeking a Senior Digital Media Manager who has a proficient background in paid digital media. This role will be responsible for leading & managing performance driven campaign strategy, activation, management, analysis, optimization, measurement, tracking, and reporting. This is a client facing role working with both the client(s) and internal account teams. This position reports to the Associate Director of Digital Media Services .

Who We Are Looking For

You are a seasoned senior paid digital media manager, possessing direct hands-on expertise in the following channels: Search, Social, and Programmatic. You have an inquisitive and analytical mindset that powers you to comprehend campaign performance at a deep level, enabling the development of advanced strategies and results. Thriving in a completely remote setting, your self-motivation shines through, allowing you to adeptly juggle tasks and independently manage daily priorities. You also have a true passion and interest in outdoor recreation and working with companies that truly make life more enjoyable, rewarding, and healthy for millions of people every day.

What You Will Do

• Assist leading multiple clients with strategy, activation, management, analysis, optimization, measurement, tracking, and reporting for paid digital media campaigns across multiple platforms (Search, Social, and Programmatic)
• Maintain and optimize campaign performance at each applicable level (channel, tactic, audience, ad) based on client objective
• Conduct A/B testing and experiments to improve performance and overall campaign effectiveness
• Support and mentor junior level digital team members with strategy, activation, management, optimization, tracking, and reporting
• Provide and present regular reports and performance insights to clients, highlighting key metrics, trends, and recommendations for improvement
• Collaborate with the Data Team to develop and monitor client reporting and dashboards
• Collaborate with cross-functional teams including Strategy and Media to bring a holistic approach to client management with strategy, planning, and optimization
• Assist with the billing process related to client digital media platform invoicing and reconciliation
• Assist with developing compelling ad copy, headlines, and extensions that align with client objectives and resonate with target audiences
• Independently seek out digital marketing industry news and platform updates with emphasis on sharing updates internally and externally
• Be a team player that is eager to collaborate, share knowledge, and solve challenges

Your Qualifications

• 3 – 5 years of successful, demonstrated experience leading and managing paid digital media campaigns across Search, Social, and Programmatic platforms
• Minimum of 2 years hands-on experience with any of the following platforms:
  • Google Ads (Search, Display, YouTube, Discovery, Performance Max)
  • Meta Business Ads Manager
  • Paid Social – TikTok, LinkedIn, Pinterest, Snapchat, Reddit
  • The Trade Desk DSP
  • Display & Video 360 DSP
  • Campaign Manager 360 Ad Server
  • Google Analytics / GA4
  • Google Tag Manager
• Up to date platform certifications are required (Google Ads, Meta Blueprint, Edge Academy or similar)
• Pixel, Measurement, and Tracking experience is required
• Prior media agency experience is a plus
• Strong analytical acumen to evaluate effectiveness of digital campaigns
• Strong written, presentation, and communication skills
• Impeccable attention to detail and follow through
• Highly curious, asks great questions, and listens intently
• Ability to think on your feet and quickly adapt to changing requirements and needs
• A determined, self-starter who can deliver results independently using superior organizational, project management and problem-solving skills
• A personal passion and interest in outdoor activities, recreation, adventure travel, or enjoying attractions

Compensation & Benefits:

• Remote Work. Ability to work from home as an active and fully engaged member of the team.
• Flexible PTO. Take personal time off when and how long you need it to recharge and refresh.
• Paid Holidays. New Year’s Day, Memorial Day, Independence Day, Labor Day, Veteran’s Day, Thanksgiving, and Christmas
• Health Insurance. We offer 3 levels of medical insurance, including an HSA-eligible plan, and subsidize your monthly premium.
• Life & Disability Insurance. Watauga Group pays 100% of the premiums.
• 401K Benefits. We match 100% up to 3% employee contribution, and an additional 50% match up to 5%.
• Recreation Rebate. Receive a $250 annual rebate for recreational activities, accessories, or experiences.
• Tuition Reimbursement. Up to $5,250 per year for tuition and fees.